15
Sep
The plaint alleged that KeVitas line of Kombucha products are deceptive for the consumers because the Kombucha drink is pasteurized. Contains billions of live probiotics organic acids and organic caffeine.
PepsiCos KeVita Master Brew Kombucha is charged with deceiving consumers that it is a raw product containing live probiotics KeVita currently pasteurizes its tea.
Is kevita kombucha pasteurized. Master Brew Kombucha - KeVita KeVita Master Brew Kombucha is invigorating with a bold and smooth taste and fermented with a kombucha Kombucha is a lightly effervescent beverage made by fermenting sweet tea in a culture of bacteria yeast. Contains billions of live probiotics organic acids and organic caffeine. Although they advertise live cultures it has come to light that Kevita actually uses a pasteurization technique to keep their kombucha from further fermenting on the store shelves.
It is unclear what their unique method does to the active cultures but traditionally pasteurization kills many of the beneficial probiotic organisms in kombucha. The plaint alleged that KeVitas line of Kombucha products are deceptive for the consumers because the Kombucha drink is pasteurized. The suit was filed in.
The lawsuit notes that consumers have no way of knowing at the point of sale that KeVita kombucha is pasteurized. The plaintiff alleges that she purchased approximately 6000 worth of KeVita kombucha based on the alleged false advertising and asked her family to. KeVita drinks are pure and organic beverages that support you to your highest potential.
Learn more where to buy. The plaint alleged that KeVitas line of Kombucha products are deceptive for the consumers because the Kombucha drink is pasteurized. The suit was filed in.
The definition of kombucha may once again see its day in court this time via a class action lawsuit filed against PepsiCo-owned probiotic beverage brand KeVita. A lawsuit taking issue with the way KeVita now owned by PepsiCo makes its kombucha makes some confusing arguments over 41 pages but also reflects some of. Pasteurizing kombucha on the other hand radically alters the traditional kombucha brewing process.
Instead of keeping the brew below a certain temperature threshold so as not to harm the naturally-occurring bacteria the brew is deliberately heated to kill all bacteria. For commercial producers of pasteurized kombucha. PepsiCos KeVita Master Brew Kombucha is charged with deceiving consumers that it is a raw product containing live probiotics KeVita currently pasteurizes its tea.
Pasteurization improves shelf-stability and allows for a longer sell-by date. Kevita is one of the most popular kombucha brands out there. But while its tasty many people have concerns about whether or not kevita is good for you.
Kevita kombucha provides the health benefits of probiotics and tea such as improved digestive function increased antioxidants and lower risk of diarrhea however the drink has come under scrutiny for whether or not the probiotics in it. Except the drink was pasteurized. This meant in the process of KeVita pasteurizing its Master Brew line it kills the naturally occurring bacteria and thereby deceiving the patronage who consumes it believing it to be a raw product.
Kombucha a living beverage Raw unpasteurized kombucha has been around for a long time. Many of the oldest records go as far back as 221 BC. Ever since then kombucha has been passed on from generation to generation by sharing scobies.
Its like putting Tropicana pasteurized juice and fresh pressed orange juice next to each other and saying they are the same. KeVitas kombucha is a legit kombucha. The lawsuit alleged that the labeling and marketing of KeVita Master Brew Kombucha created the misleading impression among consumers that the Products were manufactured without being pasteurized at any point during the manufacturing process.
Defendant denies all these allegations. Its not mentioned at all in the photos or in the description but when I got the bottle I saw that KeVita is pasteurized. That means that any of the active cultures actually involved in.